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Friday, January 21, 2011

Love is in the....lingerie?

       In the past couple of years the fashion trend for the post-Christmas season (entering into Valentine's day) has been primarily focused on animal prints, and spring colors such as bright greens, purples, and blues. However, it's refreshing to see that this year the traditional colors of red and pink are back! Just in time for Valentine's day, stores are unloading new designs that are more vibrant than ever. The addition of sparkle has been added to these traditional colors to really make them pop.
       Traditional reds and pinks tend to sell best for this holiday, and have been long awaited. I have had customers who have turned right around and walked out the door because in past years she did not have the choice of red or pink for her lingerie. Black for a long while had been a top seller, but black is considered the go-to "sexy" lingerie color. Women tend to purchase this color year round and opt for something fresh and different when given the option during holidays. For Valentine's day women want something unique and representative of the day of love. Take into careful consideration the colors you pick for launches, and more importantly, the time at which these colors are launched. This can have great influences on whether your customers are excited to shop with you or whether they decide to shop somewhere else.

1 comment:

  1. I love pink! I never thought it was my color, but when it's lingere, it's perfect!

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