What is Too Perky?

      Why do so many women think their ladies need to be up to their chins? Bra education needs to be extended into where the girls should naturally fall, and what is considered over the top--perky versus popping out.
       Although many stores boast that they offer superior customer service, one thing that many stores neglect is proper bra education. Even the leading stores that supposedly offer this service seem to neglect to educate buyers on where a bra should sit, how tight the straps need be, etc. In result to this, women come back to the store to return bras claiming they didn't fit or were uncomfortable. Of course they're uncomfortable, its like buying a pair of jeans three sizes too small! One way to build better customer relationships and brand loyalty (as well as diminish returns) is to better assist your customer in buying her bra, making sure to take the extra step in educating her about styles, fit, and what is right for her body.
       I've had customers walk into the store already in a sour mood because of previous experiences, and leave in tears of joy because they felt that they finally got the help that they were looking for. These same customers came back asking to be helped by me because of how happy they were with their purchase the time before. Not only did these customers go from being angry at the company to being repeat purchasers, but now they feel as though they have some relationship with the sales people, and those relationships help in building brand reputation as well as increasing sales.

Body Image

It's astonishing how many women think negatively about their bodies. I hear from women all the time statements such as "my bones stick out too much" or "the ladies look too pointy." Ladies, confidence is internal! Bras are just an accent to this. Pitching a bra to someone who thinks like this is easier than you think. You need to bolster her confidence and spend the time finding something that makes her feel feminine. She'll leave feeling a fresh sense of self and return again and again because you helped her to feel confident in her own skin. I've found the best selling bras for this are the ones that include memory foam. This seems to be the lastest trend, as it fits all the requirements of comfort, feminine shape, and can be made to look sexy as well.