One of the most frequent questions I've heard over the holiday is "What are your current sales?" With the economy still recovering, many consumers are being frugal with their money. Currently, our store does not offer holiday specials and this has turned many customers away. In fact, many customers have left not only disappointed, but angry.
Offering incentives to loyal customers helps to create repeat buying and entices customers to shop your store over others. An incentive as little as a 10% discount can encourage shopping and will in turn help to increase sales over the holidays. Many companies are seeing marginal increases in sales revenue in comparison to last year, even without incentives to buy. With the addition of incentives, customers are more prone to spend within your store rather than in stores that do not offer good discounts, or any. Popular incentives include percentage discounts, gifts with purchase, purchase with a purchase (such as a discount on a purchase item with another purchase) and promotional offers such as $25 back with any $100 purchase.
Although holidays such as Hannukah and Christmas are over, companies who concentrate on promoting incentives to customers post holiday should continue seeing increases in profits into the new year.
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