So today in class we were assigned a deprivation assignment, the premise of which is to choose something from your daily life and give it up for a week. The whole notion of the assignment is to understand the implications of the product in a consumer's life.
So ladies and gentlemen, my class voted and this upcoming week I will be giving up....drum roll please...BRAS! Stay tuned, this should be an interesting study.
FOR REAL? Awesome!!! And just in time for your birthday too!
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